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Customers are the lifeblood of any business. Acquiring them, keeping them and growing them are equally important.

Customer Acquisition: Your business plan specified the target customer you’re seeking. Make sure your marketing resources stay focused on that criteria, and explore the new cost-effective digital channels to help reach them. Conduct regular, simple market research to find out how a customer found out about you and measure their propensity to refer you to others.

Customer Retention: Consider an onboarding process to welcome new customers. Use regularly scheduled messages to tell and show them more about who you are and what you do so they’ll feel more connected to you and your products.

Customer Relationship Growth: The most cost-efficient way to grow is to sell more products/services to each existing customer. Make sure you’re consistently and proactively showing customers new ways for them to benefit from their relationship with your company.

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